Saturday, May 28, 2011

The Power of Words


We all as spiritual entrepreneurs are aware that there is power in words. We know that what we put out comes back to us and that concept has a lot more to do with our thoughts, intent and words, than it does with physical acts. Nearly every spiritual belief system has something within its tenets that tells us about the power of our words to change our own worlds, as well as the world of those around us.

I personally discovered the power of words after having experienced a bad relationship breakup that put me into an 8-year cycle of negativity and skepticism where my cup was always perceived as half empty & I was sure to be heard telling everyone else that they were delusional if they thought theirs was half full. One day on FaceBook something prompted me to comment on a post one of my friends had just put up and she told me about a 40 day process she had once done where she focused on only the positive that came from or existed in every situation. She then made sure to use those positive feelings as her motivation throughout her day. At the end of the day she made sure to state how grateful she was for all of those positive things in her day. I was prompted by her description of the experience to do my own 40 day experiment just to see how it turned out (of course skeptical about whether it would make any sort of a difference). That experiment changed my life. The next thing I know, I'm watching spiritual films and seeing the point in an entirely different way, meeting Dr. Masuru Emoto in person and speaking with him about his water experiments and changing the world, loving The Secret Life of Plants and working with Colin Tipping. My life was radically changed by a multitude of experiences that came after that one simple 40 day experiment.

So why does all of this matter? Am I trying to tell you that social media changed my life? In a way... Yes that is exactly what I am saying... social media changed my life, but on a much deeper level than that.

SOMEONE JUST LIKE YOU CHANGED MY LIFE ON SOCIAL MEDIA!

Do you see the difference now? The different choice I chose in my words made a complete difference in the perception.

It changed from a scenario where social media simply changed my life - which produces images of me all alone somewhere tinking around on the internet slowly but surely raising my rankings and little by little becoming the full time social media consultant I am today & blah blah blah blah. Whoopidy doo!

To a scenario where someone like you changed my life on social media - which produces images of someone with a depth of knowing on a spiritual and personal level, who has endured many years of training and learning in their own lives and who cares exactly what happens to every individual in the world because they care about the world - that person YOU sitting behind a computer sending LOVE through their wireless connection and saving my life like an electro-magnetic interference of the heart! WOW! That's all there is to say about that.... WOW - what a difference you can make by being here!

That is exactly what this video below is telling us in its simple way. Change your words, Change your World!! Notice the point of this video and this post. By simply changing your words to elicit a different vibration not only will you change someone's world, but there will begin a flow into theirs and your own life that brings exactly the abundance you believe exists.

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Saturday, April 30, 2011

Creating A Plan... What's Your Quest?


As I covered in a prior article, the most important part of beginning your journey into the world of marketing yourself online is creating a social media specific marketing plan. Creating a plan is the easy part though, especially if you have a social media consultant or a virtual assistant to assist you, but figuring out just what your focus is may actually be the harder part.

This week someone I work with sent me a video from the TED conference that I think makes the perfect point on what your marketing focus should be as a spiritual entrepreneur so I've decided it only makes logical sense to share it with you. The man in this video (Simon Sinek - pictured to the right) tells you in 18 minutes just what it is that makes a person or company an inspiring leader to the world. This is a great video to watch before you create your social media marketing plan or if you want to tweak the one you've already got.

Here's a link to the video and below that link is a short explanation of what he covers in the video.

HOW GREAT LEADERS INSPIRE ACTION



The video covers (not listed in order of importance):

What:
Your Products/Services

How:
What about you/your product sets you apart from everyone else out there?

Why:
What is the deepest thing that drives your soul to do what you do - What is your purpose - What drives you to share your product with the world - What is the deepest, soul-feeding reason that the entire world needs to have access to whatever it is you have to offer?

Be Inspired - Simon Sinek's website where his book is available if you're interested in knowing more after you see his video.

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Tuesday, April 19, 2011

Your Secret To Social Media Success


No matter what you are posting or where you are posting it, 80% of your online posts should be adding value to the life of the reader without selling to them. Think about it... We've all got someone in our FaceBook or Twitter feed who speaks of nothing but whatever it is they are selling. Social media is about relationships of value. That is something that every Spiritual Entrepreneur should understand isn't it? Who better to understand the value in relationships with others but someone who is deeply in tune to spiritual concepts? I can't think of any spiritual practice that doesn't talk about loving others in some way shape or form. Who feels love from someone always talking AT them rather than TO them?

When I first began spending time in the land of social media I spoke about what I cared about & paid attention to the same, but no matter what, I always took time to connect with people in some way. I always made sure to know who I was speaking to and how our interests were similar. By doing this, I began to form relationships and I began to connect with people about things that were relevant to them. By simply making connections relevant to what I was doing and what I cared about, I raised my ranking in social media to the top 4% worldwide never once attempting to sell a thing! Now I have formed a multitude of wonderful and sincere relationships with people who have come to know me in a way that allows them to trust what I say in particular areas. What do people value more than trust? There are, of course, a few things but not many.

Social media is about providing value to people who you are speaking to or interacting with. The wide availability of internet connections combined with the sincere and real connections people make with friends from all countries and generations has created an unlimited resource for your potential customer. Most everyone on the internet now has a connection to someone (if not multiple people) who can give them a testimonial or opinion on whatever it is you're selling, and most of them are going to put the most weight with the person they trust the most. Not many people trust someone who is merely there to sell them something when their other option is someone with whom they've spent time forming a trusting relationship with. That is what social media is all about... CONNECTIONS, RELATIONSHIPS & TRUST.

YOU are the first thing of value that your potential customer needs to have access to, and the best way to provide that access, is to let them know you care by giving them something of value that will improve their life in some way.

I believe you are the perfect person to share what you value with the world, don't you? As you know, people in the spiritual community seem more aware than most, of the concept of providing something to others that is truly of value in that it gives people access to something that empowers them or brings them closer to the Divine. We in the spiritual community know all about bringing value to the collective. And we frequently tend to focus on whatever level of understanding we may have of the balance between paying our bills, and enabling humanity to achieve a level of awakening that will bring them closer to the higher power as we see it. We've all heard &/or participated in conversations about how to achieve this balance & where the line in the sand should be drawn with regard to what should and shouldn't be charged for with when it comes to spiritual awakening. It is for that reason that I believe the spiritual community has the most significant potential to use social media successfully. Share with others what it is you care about and before you know it you'll be ranked higher than you can imagine in your niche on whatever social media forums in which you spend your time. We all know that those things which are the most truly and deeply valuable things on earth cost us our time not our dime.

So get out there and start sharing that which is most valuable to the world and give the gift that is nothing short of divinely created.... YOU!

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Saturday, April 02, 2011

Do You Have Presence?

Establishing an online social media presence involves much more than simply being a warm body or a signpost where your ideas are presented to the world. Granted being physically present is, of course, the first step, but what comes after that?

Working directly with successful spiritual entrepreneurs on their social media campaigns for some time, has enabled me to come to an understanding that being present is much more than just simply existing. Being present is existing in a way that allows our most divine self to literally be a precious gift to others. Spiritual Entrepreneurs don't simply exist - we exist to change the world - and there's no getting around the fact that living on the surface of being present isn't going to serve to create the change we all desire.

Though we all as Spiritual Entrepreneurs know that we existed long before we became beings of flesh, we are also aware that there is a divine purpose to us being present on a physical level. It is much the same with social media. You and your ideas have always existed in their divine purpose, but now it's time for you to become physically present in the online social communities where you can really make a difference and live your purpose more fully. There are four main forums where you should establish your initial presence with social media.

FaceBook - Your focus here is mostly on direct engagement

Twitter - Your focus here is engagement & informational

LinkedIn - Your focus here is professional & Business 2 Business

YouTube - Your focus here is video marketing & promotions

In addition to these four forums, you will also want to establish a presence for yourself via a website as well as a blog if you haven't already done so.

Now that you know where you need to be - go out and establish yourself on the forums listed above. Create your accounts (They're all free). Spend some time setting up your profiles, biography & privacy settings making sure to keep in mind what the main focus of each site is. Let everyone know where they can find you. Always remember, social media is the same as life, in that you cannot help others if you are not completely aware of how to take care of yourself - so make sure you have a plan & then get started living more physically into your divine purpose!

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