Creating A Plan... What's Your Quest?

As I covered in a prior article, the most important part of beginning your journey into the world of marketing yourself online is creating a social media specific marketing plan. Creating a plan is the easy part though, especially if you have a social media consultant or a virtual assistant to assist you, but figuring out just what your focus is may actually be the harder part.

This week someone I work with sent me a video from the TED conference that I think makes the perfect point on what your marketing focus should be as a spiritual entrepreneur so I've decided it only makes logical sense to share it with you. The man in this video (Simon Sinek - pictured to the right) tells you in 18 minutes just what it is that makes a person or company an inspiring leader to the world. This is a great video to watch before you create your social media marketing plan or if you want to tweak the one you've already got.

Here's a link to the video and below that link is a short explanation of what he covers in the video.

HOW GREAT LEADERS INSPIRE ACTION



The video covers (not listed in order of importance):

What:
Your Products/Services

How:
What about you/your product sets you apart from everyone else out there?

Why:
What is the deepest thing that drives your soul to do what you do - What is your purpose - What drives you to share your product with the world - What is the deepest, soul-feeding reason that the entire world needs to have access to whatever it is you have to offer?

Be Inspired - Simon Sinek's website where his book is available if you're interested in knowing more after you see his video.