Those Who Fail To Plan, Plan To Fail

The most Important part of getting started as a business in social media is your social media marketing plan. All too frequently, that is also the least paid attention to item on the list of things to do for a business getting started in the virtual world.

A social media marketing plan accomplishes a plethora of tasks ranging from understanding your own business skills and purpose in more depth, to discovering what is and isn't realistic about your goals, and most importantly, to understanding your target audience and customers. Without a thorough social media marketing plan and a person to put each step into action on time, you won't be successful at much more than simply establishing a presence.

At some point without a proper social media marketing plan your marketing efforts in the online social world will plateau and you will be left to wonder if your skills in manifestation are what you thought they were.

A social media marketing plan is a bit different than a standard marketing plan in that it is, in many cases, much more detailed and it is perpetually adjusting to the changing scenery in the virtual world. Additionally, whereas the focus with a traditional marketing plan is on the hard sell/lead, the social media marketing plan focuses much more heavily on the soft sell/lead and long term customer retention and relationships.

If you are considering beginning a social media campaign for your next promotion, sale or event make sure you know what a social media marketing plan consists of and what is entailed in following through on it. If you're not sure exactly what is to be included in your marketing plan, whether it is how many tweets per day, how many blog posts per week, article posts per month, press releases per month etc. then you will most benefit from contacting a social media consultant to help get you started.

I hope this post has helped you to gather at least an idea of the importance of getting a proper social media marketing plan before starting your quest into the virtual world. If you feel confident that all is in balance with your plan and you are ready to take action, then by all means get going, but if you're still a bit unsure please feel free to contact me to set up a consultation.