Sunday, May 01, 2011

Good Things Come To Those Who Wait

We all want our products and services to just fly off the shelves as people from all around visit our website seeking just what it is we have to offer. Is that what is happening for you? Probably not. Regardless whether or not you're using standard marketing, social media marketing or a combination of both there is generally a time gap between the marketing and the sale. So just how long does social media marketing take for you to see a return on your investment (ROI)?

For me, it took at least 2-3 years before I ever made any money worth mentioning via social media. That time frame isn't necessarily the standard for every person or product but it is a good time frame to keep in mind. Just last week, I listened to/watched two separate social media webinars. One of them was hosted by HubSpot and the other by David Riklan of SelfGrowth.com . Both of these people/groups are very well known and both of them referenced how both the general social media statistics as well as their own experience don't show a significant profit from social media until around the 3 year mark. Why is that? Part of the reason for that is because there is almost always a learning curve & the other part is because social media is a different kind of marketing than other marketing routes. So what is the reason for a person to make a go at social media?

First - everyone is moving toward social media and all of the experts are predicting that any company that is not consistently doing a portion of their marketing on social media within the next 5 years will not be lasting.

Second - social media is a perfect, tangible symbol of the spiritual concept of how we are all connected. I believe that all people are seeking that deeper connection and that quest to find a deeper connection is what pulls them toward social media like an moth to a light.

Third - Social media provides a lower cost of sale. With a properly functioning plan being put into effect, social media can be very cost effective in comparison to the cost of standard marketing. Whether you do your marketing on your own, hire a full time employee to take care of it all for you or hire an outside company, you are still spending less money than you would on comparable standard marketing endeavors.

Fourth - Social media provides you with the opportunity for longer client retention. In social media marketing, you are literally creating a relationship with your customers/potential customers and it is relationships in combination with a good product that creates loyalty in the hearts and minds of those customers. Social media is all about a personal, trust-based business relationship & it creates a feeling between the business and the client that is much like the small mom & pop shop where the owners knew everyone who came in & were willing to help them with much more than a simple sale.

That relationship and that connection is what social media is all about, it's what makes social media work, it's what attracts your customers and potential customers to it like moths to flames. In fact, even if marketing and making money are not the focus, I don't believe it makes sense for the spiritual community to not connect and inspire the world via social media. The general spiritual community believes that there is a deeper connection that unites us all & the world is seeking that connection through social media..... so why not you?

I'd like to share another video with you - This one was shared with me by one of you who receives my newsletter and it happens to go perfectly in line with the video you already watched in the article above. Where do you fall on the bell curve?

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